Proposal



||
 * Chuck the Food Truck
 * Using Instagram for Marketing ||
 * This document will show how Chuck the Food Truck will benefit from the use of visual social media tool of Instagram. ||

Instagram
 * 7/6/2012 ||

Objective:
Use Instragram to create a following for foodies. Showcase the different styles of food by taking photographs of what Chuck the Food Truck is serving. Use keywords so that users searching can see pictures.

Purpose:
Food looks better than it sounds. Instagram not only allows you to tag key words but it also allows you to “geotag” the location you took the picture, which with Chuck would allow them to see where the food was being served.

Goal:
Instagram not only can showcase the foods that are being served in a visually pleasing and easily accessible way, but also is quicker and more efficient than uploading pictures to a website. You can easily edit and manipulate the photographs as well and can be taken using any device that has the application.

Examples:


=How-To=

What you need:

 * 1) The application, which can be downloaded for free on an iPhone or Android. There are other types of technology that are compatible, but for this purpose these would work best. (Frommer)
 * 2) An e-mail address. In order to register you must supply an e-mail address. chucksagent@grayhawkgolf.com would suffice.
 * 3) Internet access. Whether through wi-fi or through 3G/4G.

Basics:
=What to photograph:=
 * Create a profile
 * Find followers/people to follow
 * Instagram aids in this by searching your Twitter, Facebook, and Phone Contacts for persons with the same information (Frommer)
 * Start taking pictures
 * Use filters to create the best visual
 * Tag interested persons
 * Use the “geotag” to show where you are
 * Choose keywords so users searching can find you more easily. The more keywords that are hashtagged the more exposure your picture will have.
 * The food
 * The people
 * Employees
 * Customers
 * Bystanders
 * The location
 * The truck
 * The surrounding buildings, streets, or places of interest
 * Identifying markers
 * Flyers or Marketing Tools that Give Information in a Text Form

=Works Cited=
 * Frommer, Dan. “Here’s How to Use Instagram.” Website [] Last accessed 6 July 2012